Our name was inspired by a poem written more than 800 years ago during China’s Song Dynasty (960 – 1275 A.D.). The poem compares the search for a retreating beauty amid chaotic glamour with the search for one’s dream while confronted by life’s many obstacles. “…Hundreds and thousands of times, for her I searched in chaos /Suddenly, I turned by chance, to where the lights were waning, and there she stood.” Baidu, which literally means “hundreds of times”, represents a persistent search for the ideal.

Baidu was founded in 2000 by Internet pioneer Robin Li, creator of visionary search technology Hyperlink Analysis, with the mission of providing the best and most equitable way for people to find what they’re looking for. Over the past thirteen years we have strived to fulfill this mission by listening carefully to our users’ needs and wants. To provide intelligent, relevant search results for the tens of billions of queries that are entered into our search platform every day, we focus on powering the best technology optimized for up-to-date local tastes and preferences.

We provide our users with many channels to find and share information. In addition to our core web search product, we power many popular community-based products, such as Baidu PostBar, the world’s first and largest Chinese-languaage query-based searchable online community platform, Baidu Knows, the world’s largest Chinese-language interactive knowledge-sharing platform, and Baidu Encyclopedia, the world’s largest user-generated Chinese-language encyclopedia, to name but a few.

About Baidu’s Global Business Unit

Baidu’s Global Business Unit is dedicated to providing innovative new products to people around the world. Our award-winning products are enjoyed by hundreds of millions of people worldwide, and include DU Speed Booster, DU Battery Saver, DU Recorder, Facemoji Keyboard, ES File Explorer, Photo Wonder, MoboMarket, Simeji and more. Our goal is to continually discover new, creative ways to delight our users around the world.

We currently have offices in Brazil, India, Indonesia, Thailand, Egypt, Japan and the United States, from which we offer local support for our products as well as marketing and business development capabilities. We are open to cooperation, and we welcome you to contact us with your business opportunities.

We believe that AI and mobile devices will provide new and exciting business models and ways to interact with technology. We aim to be a core player in shaping how people use and enjoy technology, be it in Latin America, Southeast Asia, North Africa, Europe or the United States.


  1. Baidu is Founded

    - January 31, 2000

    After being awarded a patent for Hyperlink Analysis, the technology that underpins Baidu’s search engine, Robin Li founded Baidu in 2000.
  2. Searched Engine Launched

    - August 13, 2001 was launched as an independent search engine in 2001, breaking away from its initial role as a technology provider for other websites.
  3. PostBar Launched

    - July 15, 2003

    Baidu brought the Web 2.0 era to China with its hugely popular online community platform PostBar. PostBar soon reached hundreds of millions of users in China.
  4. 2005- IPO on NASDAQ

    - May 10, 2005

    Baidu’s IPO on NASDAQ was the most successful in 5 years. Our shares jumped dramatically by the end of our opening day on the market.
  5. Baidu’s First International Products Launched

    - March 5, 2007

    Between 2007 and 2013, Baidu launched its award-winning products DU Battery Saver, DU Speed Booster.
  6. Simeji Ranked #1 in Japan

    - February 19, 2014

    Baidu’s Japanese text input app Simeji was ranked as the #1 Japanese keyboard app of the year on iTunes.

    Artificial Intelligence Center Founded

    - October 13, 2014

    Between 2007 and 2013, Baidu launched its award-winning products Baidu Antivirus, PC Faster, Baidu Browser, MoboMarket, Simeji and more for users worldwide.

    Baidu Expands O2O Business

    - October 17, 2014

    Our win-win partnership with Uber and acquisition of Peixe Urbano are part of Baidu’s vision of an O2O (online-to-offline) future.

    DU Apps Peak the Charts

    - October 21, 2014

    DU Battery Saver and DU Speed Booster became the highest-ranked Android tool apps in over 10 countries worldwide.

    Baidu’s Innovative Smart Products

    - October 22, 2014

    Our intelligent products Baidu Eye, DuBike, Smart Chopsticks, Image Search and more were all created with the goal of making our users’ digital lives simpler and easier.