Our name was inspired by a poem written more than 800 years ago during China’s Song Dynasty (960 – 1275 A.D.). The poem compares the search for a retreating beauty amid chaotic glamour with the search for one’s dream while confronted by life’s many obstacles. “…Hundreds and thousands of times, for her I searched in chaos /Suddenly, I turned by chance, to where the lights were waning, and there she stood.” Baidu, which literally means “hundreds of times”, represents a persistent search for the ideal.
Baidu was founded in 2000 by Internet pioneer Robin Li, creator of visionary search technology Hyperlink Analysis, with the mission of providing the best and most equitable way for people to find what they’re looking for. Over the past thirteen years we have strived to fulfill this mission by listening carefully to our users’ needs and wants. To provide intelligent, relevant search results for the tens of billions of queries that are entered into our search platform every day, we focus on powering the best technology optimized for up-to-date local tastes and preferences.
We provide our users with many channels to find and share information. In addition to our core web search product, we power many popular community-based products, such as Baidu PostBar, the world’s first and largest Chinese-languaage query-based searchable online community platform, Baidu Knows, the world’s largest Chinese-language interactive knowledge-sharing platform, and Baidu Encyclopedia, the world’s largest user-generated Chinese-language encyclopedia, to name but a few.